Amazon is discontinuing its Echo Look fashion advice gadget

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Amazon Echo Look

(Image credit: Amazon)

Here’s another reminder that the gadgets you buy aren’t necessarily going to be supported forever: Amazon has decided to discontinue its Echo Look smart speaker/camera device, and existing Looks will stop working on July 24.

As reported by Voicebot.ai, people who’ve bought an Echo Look should already have been notified about the move, and a lot of the functionality first offered by the device has since made its way into other Amazon apps and hardware.

If you’ve never heard of the Echo Look before, the smart camera worked together with your phone and some computer learning magic to give you an assessment of how good your outfits looked.

The device and its companion app could also help you keep track of what you wore when, and of course tapped into Amazon’s various shopping services to help you pick out new outfits to suit you as and when needed.

Don’t Look now

“When we introduced Echo Look three years ago, our goal was to train Alexa to become a style assistant as a novel way to apply AI and machine learning to fashion,” Amazon said in an email to customers.

“Customers will still be able to enjoy style advice from Alexa through the Amazon Shopping app and other Alexa-enabled devices. We look forward to continuing to support our customers and their style needs with Alexa.”

According to Android Central, at least some Echo Look owners are being given discount codes to get an Echo Show 5 for free, though that hasn’t been confirmed by Amazon. The Echo Show devices can to some extent duplicate the functionality of the Echo Look.

While the Echo Look was hardly one of Amazon’s biggest sellers, it’s interesting to see the company abandoning an Alexa-enabled product even as it continues to get the smart assistant pushed into as many new devices as possible.

Via Engadget

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